our products

Virtue - Inspired by a vision to give everyone the best hair scientifically possible and to empower them to radically change the health, quality and appearance of their hair—and by doing so, change the way they look and feel.

Extraordinary products that rebuild and reverse with each use. Made locally in NC.

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featured artists

 

Brooke Holland

 

Hayley Hainer

 

Jessie Batten

 
 

Lauren Hudson

 

Brandon Partin